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I distinctly remember the moment I first laid my eyes on an Away suitcase. One of my coworkers had been talking nonstop about her new carry-on, and before heading out of town one day, she rolled the hard-shell spinner into the office. Like a proud new homeowner, she took our team on a tour through its features, leaving me mesmerized by its built-in compression straps and portable battery pack, as well as its stylish and sturdy design.
Though awestruck, I didn't immediately purchase my own; I was never one to invest in baggage—and the introductory price—$225 when it first hit the market—was beyond what I thought luggage was worth at the time. Following an ill-fated journey to Australia, in which I found my checked bag split open on the baggage carousel, the zipper having burst after I overstuffed it, I knew it was time to upgrade.
My first Away bag was The Bigger Carry-On, and despite having previously thought of luggage as glorified boxes to transport my travel essentials, I was immediately obsessed. For an overpacker, I was surprised how much I could stuff into the suitcase. Constantly slipping in “just one more” thing in, the zipper always held tight and the shell showed no signs of bulging. While on the go, the light glide of the wheels could tackle any surface, even cobblestone streets. Plus, the sleek, minimalist design just jived with me.
Being the space hog I am, I later upgraded to The Bigger Carry-On Flex, which added an extra 2.25 inches of expansion, meaning even I was able to go on a two-week trip with just a carry-on. As much as I’ve banged it around and overstuffed it, it’s remained impervious to my abuse.
These days, I often see other brands trying to mimic Away's features—a sign of just how much it’s changed the luggage industry. What makes it all the more surprising is that Away is still a relatively new company, having roared onto the market in 2015, with one simple goal: understanding travelers.
“From the beginning, we set out to expand the conversation around travel, solving real world travel pain points by keeping an incredibly close pulse on our customer’s needs,” Away’s chief marketing officer Carla Dunham says. “We dissected and developed a solution to all of the common headaches of travel while revolutionizing what it meant to be a travel brand.”
Founded by two female former Warby Parker executives, including Jen Rubio, who still serves as the CEO, Away was sparked by her own broken baggage disaster, noticing there was a hole in the market for luggage that was fun and functional.
After talking to hundreds of travelers, the initial carry-on was designed to meet all the most common needs—a lighter and stronger hard-side with an impact-resistant polycarbonate shell that moved easily with premium 360-degree wheels, with thoughtful features like a snap-in mesh laundry bag to keep clean to separate clean and dirty laundry, and a removable battery pack to eliminate the fight for the airport outlets.
The result wasn’t just success—the brand quickly entered the zeitgeist. Stars from Margot Robbie to Mandy Moore were spotted toting them, and Meghan Markle is believed to have given 17 Away bags as party favors at her baby shower. They've turned up on screen, too. Dunham says her favorite pop culture moment was when Portia tossed her Away away in The White Lotus. “It seemed so natural that she had an Away suitcase and that spoke to the brand’s unique position in culture and continued relevance.”
Since launch, the price points for the standard editions—which now start at $315 for The Carry-On and go up to $475 for the newly introduced The Trunk—have gone up, and are a notch above what casual or new travelers may be used to paying, but are still fairly reasonably priced for the suitcases' quality.
The brand has ventured into other travel accessories since launch, too, with both hits (packing cubes) and misses (travel pillows, now discontinued)—and added an outdoor collection, F.A.R., last year. It continues to evolve based on the needs of the moment. With the growing number of power outlets available on flights and around airport terminals these days, Away just phased out its distinctive built-in battery charger from its core product last month, as part of its first major refresh of its original classics line.
“Each update is incredibly intentional—from the improved features like a redesigned zipper shape, additional interior organization, and an updated trolley system, to the fresh color palette and new gloss finish, underscores how we obsess over every detail to make the journey smoother for our customers,” Dunham says.
As the brand continues to evolve, more updates and new products are sure to come, but some of the products remain staples. Here, we round up the Condé Nast Traveler team’s most-used Away bags and accessories.
This article is part of Condé Nast Traveler's first-ever Luggage Week, for which dozens of suitcases, backpacks, and weekender bags were road-tested by our editors.